ABOUT
Petite Amélie is a swiftly growing brand that designs and produces original furniture and accessories for the nursery and children’s bedrooms. Petite Amélie products are exclusively available via their online stores, online platforms like Bol.com and via their concept stores near Amsterdam, Düsseldorf and Paris.
INTRODUCTION
Petite Amélie and Bright River have joined forces to revolutionize the online shopping experience. With the help of Bright River’s advanced Rendered platform, creating and managing 3D content has become effortless.
THE
CHALLENGE
Petite Amélie, the Dutch (online) furniture brand, faces unique challenges in the industry. With a primary focus on furniture, the limited online customer interaction poses some challenges. Unlike traditional brick-and-mortar stores, customers are unable to physically see, touch, and test the furniture before making a purchase. This lack of tangible product experience makes it challenging to convince potential buyers of the furniture’s quality, dimensions and suitability.
Furthermore, the issue of returns and customer satisfaction arises. If a customer is dissatisfied with their online furniture purchase, the process of returning it can be complicated. Handling returns and refunds can be time-consuming and costly for all teams involved at Petite Amélie.
However, Petite Amélie doesn’t stop at furniture. They also offer a range of interactive toys that require engaging content. To enhance customer engagement and boost conversion rates, Petite Amélie sought to optimize their presence on the leading Dutch Ecommerce Platform, Bol.com. By leveraging interactive content, they aimed to captivate potential buyers and increase sales in these specific toy categories.
THE
SOLUTION
Petite Amélie and Bright River have joined forces to revolutionize the online shopping experience. With the help of Bright River’s advanced Rendered platform, the process of creating and managing 3D content has become effortless. By simply uploading relevant product information and basic images to the Rendered Platform, generating 3D assets is now seamless. Once these models are approved, they can quickly be integrated into the website using embed links and dynamic QR codes that work on all ecommerce platforms. This integration allows for the implementation of the innovative 3D Product Viewer and App-less AR, enabling customers to visualize products in their own environment. This immersive experience not only increases online engagement but also enhances customer satisfaction.
RESULTS & BENEFITS
The integration of 3D assets and Augmented Reality (AR) has transformed Petite Amélie’s approach to customer engagement in the online domain, resulting in increased customer satisfaction and an enhanced overall experience. Based on the utilization of these 3D Assets, Bright River has successfully implemented the 3D Product Viewer, App-less AR, and visually captivating product images using Virtual Photography.
After integrating interactive content into a substantial number of product detail pages (PDPs) on the Petite Amélie website and in Bol.com’s online holiday season catalog, remarkable results were achieved. Petite Amélie experienced a significant increase in engagement across PDPs that featured embedded interactive 3D content. This, in turn, led to a consistent uplift of up to 35% in “add-to-cart” conversion rates.
“The integration of 3D assets and Augmented Reality (AR) has transformed Petite Amélie’s approach to customer engagement in the online domain…”
+35% CONVERSION RATES
CUSTOMER ENGAGEMENT
+10 sec
CONCLUSION
In light of the increased engagement and conversions, Petite Amélie has strategically decided to expand the implementation of the 3D Product Viewer, App-less AR, and Virtual Photography-based product images to encompass all furniture items and selected toy categories. These immersive solutions, including Augmented Reality (AR) to visualize products in the customer’s environment, will further enhance the customer experience, drive conversion rates, and minimize returns.