Increase product engagement with 3D and CGI

Interactive 3D viewers with AR and computer-generated product images offer limitless possibilities to engage your online shoppers


CGI: The easiest way to provide an innovative shopping experience

Drive product engagement
Interactive, engaging shopping experiences lead to higher product engagement

Inspire customer confidence
With CGI you close the gap between on- and offline shopping increasing shopper confidence

Reduce production costs
From a single render, we can create 2D imagery for every single product variation, saving significantly on production costs 

Increase sales conversion
Engaging online shopping experiences have proven to increase conversions across the board

Show unlimited variations
Present your customers with each product variation imaginable, without the need to produce a physical product and photographing first.

Reduce product return rates
The interactiveness of AR solutions offers your customers all info to make a well-informed buying decision, reducing the chance of mismatched expectations

CGI offers a new angle on e-commerce success

Offering your customers a truly interactive shopping experience is vital for e-commerce success. The ability to rotate the product and zoom in on it to get a “feel” for the textures, details, and quality will significantly increase customer engagement.

Try it for yourself
Take the headphones for a spin. Use your cursor to rotate the headphones in any direction you want and scroll to zoom in for a more detailed look.

cgi-interior-render copy

11 times more likely to purchase

Since the implementation of an augmented reality tool to help customers visualize furniture and decor in their home, technology-home-design company Houzz’s customers are 11 times more likely to make purchases on the website.
(source: CNBC)

Why work with Bright River? Because we know what really matters!

Fully compatible
We create 3D models compatible with all viewers, configurators, and AR apps

High-quality capacity
We heavily invest in training our teams, resulting in high-quality capacity.

Image rights
As opposed to some of our competitors, every 3D model we create for you is 100% yours

Direct communication
Our native English speaking 3D consultants are available during office hours to answer any question you may have.

CGI lets you create every image you can possibly imagine

When it comes to creating lifestyle or marketing images, CGI trumps photography. Instead of setting up elaborate and costly photo shoots on location for each product and market, why not use 3D renders to create every image you can possibly imagine for a fraction of the costs? Fully adaptable, easier to update, on time, and without the logistical hassle of traditional photoshoots.


Interactive 3D render spins

Take advantage of the endless possibilities of Interactive 3D

According to “The Future Shopper” report by Wunderman Commerce, 72% of consumers are more likely to shop with digitally innovative retailers. The easiest way to provide an innovative shopping experience is to take advantage of the endless possibilities of Interactive 3D. Whether it is Augmented, Virtual or Mixed Reality applications or fully customized visual configurators, Bright River can provide you with all the assets necessary to wow your customers.

Trialing CGI for your business?

Let’s get in touch to discuss the possibilities.


Let the data do the talking

91% of online shoppers want the ability to turn products around in full 360° rotation and zoom in from any angle.

 Adobe – What Shoppers Want survey

67% of consumers say the quality of the product image is “very important” in selecting and purchasing the product.

42% of online shoppers say they are more likely to purchase from a website that has 360° product photography.

Adobe Mobile Consumer survey

More customers value the quality of a product’s image than they value product-specific information (63%), long descriptions (54%), or ratings and reviews (53%).

Multi-angle imagery and 360 views can increase customers’ trust as they can examine the details of a product. In a test of product pages with detailed information about individual products, Nielsen found out that visitors like alternate views of products.

Gold Eagle Company, an early adopter, rolled out 360 spin images on Amazon. After adding 360 spin images to their product pages, the company saw a 6-8% lift in conversion rates. An unexpected benefit was a reduction in product returns since adding 360 spin images.

One render, limitless possibilities

Whether you need a product image or an asset for your AR application, it all starts with the same master render. 


All there is to know about 3d and CGI – in only 20 minutes

Let us show you all the possibilities CGI has to offer. Whether you need to create 2D imagery at much lower costs or want to provide your clients with a richer shopping experience, CGI offers a cost-efficient solution. Fill out the form and we will contact you to set up a demo.