Stories
Get the latest stories, product updates, partnership news, and upcoming events.
Get the latest stories, product updates, partnership news, and upcoming events.
Latest stories
The latest and newest in the world of visual content.
The EU AI Act: What It Means for E-commerce Content and Creative Production
AI-generated product imagery, virtual models, synthetic backgrounds and automated retouching are quickly becoming part of everyday e-commerce production. From 2 August 2026, important transparency requirements under the EU AI Act will become applicable.For retailers,...
ChatGPT’s new shopping feature: How e-Commerce businesses should adapt
OpenAI’s recent rollout of the ChatGPT shopping feature is a significant development in the world of e-commerce. By integrating AI-driven, personalized product recommendations into a conversational format, ChatGPT aims to transform the online shopping experience. For...
3 Ways Luxury Jewelry Brands Use 3D to Enhance the Digital Customer Journey
For luxury jewelry brands, creating a memorable online experience is essential to stand out in the competitive e-commerce landscape. Today’s premium buyers expect more than just static product images, they crave interactive and engaging digital experiences that mirror...
Spotlight on
Don’t miss this top pick!
Sign up for our newsletter
Never miss an update or event again by subscribing to our newsletter
Jump right to it!
Visual Content Solutions
Industry insights
Technology & Innovation
Events & Partnerships
Cases & stories
Production tips
Visual content solutions
Focuses on image editing, on-model imagery, interactive 3D, AR, and mobile-ready hero images.
Streamlining Post-Production workflows with STREAM
Visual content is the lifeblood of successful brands. Balancing quality, consistency, and volume can be a daunting challenge for studio managers. With growing demands on content creation, limited resources, and the constant need for operational efficiency, the...
Skyrocketing Jewelry Sales with Bright River’s Virtual Models
Online jewelry sales are set to skyrocket with the introduction of Bright River's next generation of AI-generated virtual models. This groundbreaking AI technology offers a more humanized look and feel to the virtual models, inspiring creativity and revolutionizing...
The Role of Model Photography in Ecommerce: Boosting Conversions and Lowering Returns
In the competitive world of ecommerce, online retailers must create a visually captivating and realistic shopping experience. Model photography, whether using virtual models or not, is a vital tool for achieving this. In this post, we'll dive deeper into the impact of...
Industry insights
Trends, challenges, and innovations in key sectors such as fashion, real estate, furniture, and jewelry.
The EU AI Act: What It Means for E-commerce Content and Creative Production
AI-generated product imagery, virtual models, synthetic backgrounds and automated retouching are quickly becoming part of everyday e-commerce production. From 2 August 2026, important transparency requirements under the EU AI Act will become applicable.For retailers,...
ChatGPT’s new shopping feature: How e-Commerce businesses should adapt
OpenAI’s recent rollout of the ChatGPT shopping feature is a significant development in the world of e-commerce. By integrating AI-driven, personalized product recommendations into a conversational format, ChatGPT aims to transform the online shopping experience. For...
3 Ways Luxury Jewelry Brands Use 3D to Enhance the Digital Customer Journey
For luxury jewelry brands, creating a memorable online experience is essential to stand out in the competitive e-commerce landscape. Today’s premium buyers expect more than just static product images, they crave interactive and engaging digital experiences that mirror...
Technology & Innovation
Covers topics related to AI, 3D content, augmented reality, and automation in content creation.
ChatGPT’s new shopping feature: How e-Commerce businesses should adapt
OpenAI’s recent rollout of the ChatGPT shopping feature is a significant development in the world of e-commerce. By integrating AI-driven, personalized product recommendations into a conversational format, ChatGPT aims to transform the online shopping experience. For...
The Collaboration Between AI and Humans in Visual Content
AI has transformed the landscape of Visual Content, enabling rapid automation of complex tasks that once demanded hours of human labor. However, while AI excels at technical precision and speed, the role of human creativity is far from obsolete. The future of Visual...
3D and AR Integration: The Future of Immersive Visual Content
As digital experiences evolve, the demand for more engaging and immersive visual content grows. Visual Content is no longer confined to static 2D visuals; instead, integrating 3D modeling and augmented reality (AR) pushes the boundaries of what is possible. From...
Events & Partnerships
Highlights upcoming events, recaps, and partnership announcements.
Bright River is a preferred 3D Content supplier for Amazon
Since 2021, Bright River has been creating high-quality 3D assets for the Amazon platform, working with over 1,600 brands and retailers worldwide to elevate product presentations. In October of this year, we became an official Preferred 3D Content Supplier for Amazon,...
Capture, Optimize, Publish: Streamlined e-Commerce visual content production with the Orbitvu & Bright River integration
In today’s competitive e-commerce landscape, the demand for engaging visual content is greater than ever, placing pressure on production teams to deliver high-quality visuals at scale. The Bright River and Orbitvu integration streamlines the process from capture to...
Recap: The FIN e-commerce Photo Studio Technology Experience in London 2024
And that's a wrap for the FIN e-commerce Photo Studio Technology Experience in London! ? Holborn Studios in London proved to be the perfect venue for a day dedicated to exploring the latest innovations in e-commerce photo studio technology. The event was a big hit,...
Case studies & success Stories
Real-life examples showcasing Bright River’s solutions and their impact on clients.
Bright River combines Posed and 3D to create on-model jewelry imagery for Etika Jewels
Bright River is enhancing Etika Jewels' online showcase by integrating POSED, our virtual on-model imagery technology, with innovative 3D solutions to create stunning model shots, offering an efficient alternative to traditional photography methods. "We are dedicated...
Content Production Tips
Tips and best practices for improving workflow, efficiency, and quality in visual content production.
Professional photo editing services for eCommerce
With the rise of e-commerce businesses, many companies are turning to photo editing services to give them an edge in the digital marketplace. Photo editing can provide professional, high-quality images that promote products and stand out in a crowded marketplace....
The perfect photographers backdrop for eCommerce
Having the right background for your product images is essential for creating an appealing, professional look that will attract customers and boost sales. Photographers' backdrops allow you to customize your backgrounds to match each product and create a cohesive...
Photography lighting: all you need to know (and buy)
A lot of the image editing we do for our clients is because of the lighting. The photography often comes out too bright or too dark, which leads to the colors being off and unwanted shadows or reflections. Investing in the right lighting equipment removes much of the...
How can we help?
We help you create high-performing visual content.
We help retailers create high-performing visual content for e-commerce, and we would love to hear how our AI-driven Visual Content solutions can help you do the same. Let’s discuss how we can help.
