Bright River combines Posed and 3D to create on-model jewelry imagery for Etika Jewels

“We are dedicated to innovation, quality, and sustainability, striving to modernize the online shopping experience,” says Basma Chaieri, founder of Dubai-based Etika Jewels. “Using Bright River’s AI-powered solutions, Etika Jewels aims to revolutionize how our customers interact with their jewelry pieces online.”

“Based on detailed 3D CAD designs, Bright River can craft hyper-realistic computer-generated product images, which we then combine with AI-generated virtual models through Posed. This results in ready-to-publish on-model imagery. An innovative approach that eliminates the necessity for conventional photography and allows Etika’s products to be elegantly displayed on virtual models with great precision and much shorter turnaround times,” says Martijn van Weede, Bright River’s Client Success Director.

Now, customers can enjoy a lifelike experience as they view AI models wearing Etika jewelry online. This immersive and informative visual experience bridges the gap between virtual browsing and the tangible beauty of Etika’s designs, providing a clearer understanding of each piece’s size, proportions, and allure.

Bazma continues, “This collaboration elevates the online shopping journey, enhances customer satisfaction, and significantly boosts sales conversion rates. We are excited about the potential of showcasing our jewelry in diverse settings and on various models, empowering customers to make informed purchase decisions.”

“Furthermore, this partnership reflects our commitment to sustainability in the luxury industry, as we reduce the environmental impact associated with traditional photography, shipment logistics, and online purchase returns” concludes Basma.