Having the right background for your product images is essential for creating an appealing, professional look that will attract customers and boost sales. Photographers’ backdrops allow you to customize your backgrounds to match each product and create a cohesive style across your e-commerce website.
In this article, you’ll learn more about the photographer’s backdrop possibilities, the benefits, and how to choose the right type for your product images. That way, you can create attractive product images that draw attention and help you stand out from the competition.
Table of contents
- Why are photographer’s backdrops so crucial for e-commerce?
- The different types of backdrops
- Cloth muslins
- Painted walls
- Matte board
- Seamless paper
- Benefits of having a photographer’s backdrop
- Creative ideas for photographer’s backdrops
- Tips on selecting a photographer’s backdrop
- Get even better online results by optimizing your product images for e-commerce
- Perfecting your images in post-production
Why are photographer’s backdrops so crucial for e-commerce?
Product images serve to showcase an item for sale online. These images can be the difference between making or breaking a sale, as customers often use them to evaluate how an item looks before purchasing it.
Having the right backdrop for these images is essential, making a product look more professional and appealing. The backdrop can bring out details that might otherwise be overlooked, helping to showcase the product and make it look more desirable.
Backdrops also help to create consistency between product images, ensuring they all have a similar feel and helping customers to recognize your brand across all of your e-commerce images.
The different types of backdrops
Photographers have a variety of backdrops to choose from when taking e-commerce images:
- Coth muslins
- Painted walls
- Matte boards
- Seamless paper
Cloth muslins
Cloth muslins are affordable, lightweight, and durable, making them an ideal choice for many photographers. They come in various colors and patterns, so you’re sure to find one that complements your product images.
Painted walls
Painted walls can be attractive, but they require more effort and may not be easy to keep clean and dust-free.
Matte boards
Matte boards are perfect for providing a neutral background with minimal glare.
Seamless paper
Seamless sheets of paper offer more vibrant colors, which can help draw attention to the product.
These are just a few possible backdrop types you can choose from for your product photography. Each option has its advantages and disadvantages depending on the project, so it’s essential to consider all your options carefully before making a decision.
For most types of product photography, especially pack shots, it’s best to use a plain white backdrop. But using color and texture does a lot in terms of styling and branding of your products, so it’s worth considering using alongside your basic pack shots.
Benefits of having a photographer’s backdrop
Photographers’ backdrops are an excellent choice for product photography, as they offer many advantages.
- Using the same backdrop in multiple images helps to create consistency between products, making them look more professional and appealing.
- Having a custom backdrop also helps to make your products stand out from the competition, showcasing your creativity and allowing customers to recognize your brand immediately.
- Custom backdrops can also add depth and dimension to photographs, helping to draw attention to certain details and make products look even more attractive.
All these benefits combined make custom backdrops an important tool for any e-commerce business looking to showcase its products in the best possible light.
Creative ideas for photographer’s backdrops
You can do much in terms of backdrops, such as adding texture, color, and props to make your products stand out online.
Combining different textures and colors helps create eye-catching backdrops that add interest to the image without detracting from the main focus.
Props such as plants, furniture, or artwork can also give a unique feel to the images and make them appear more professional. When using props, it’s important to ensure that they don’t overwhelm the product or take away from its message.
Utilizing these creative approaches in your backdrops will help make your products look even more appealing to potential customers.
Tips on selecting a photographer’s backdrop
Choosing the right backdrop for e-commerce photos can be a challenge, and there are several factors to consider when making your decision.
Budget is often an essential factor, but it’s also important to consider the amount of space available for photography. The types of products you photograph can also influence the background you choose, as different items may require different backdrops.
Finally, it’s essential to consider what kind of effect you want to achieve with your images: do you want them to look professional and polished? Or do you want them to have a more creative and unique feel?
By considering these factors, you can select the best backdrop for your product photos that meet your needs.
Get even better online results by optimizing your product images for e-commerce.
Using the right photographer’s backdrop is just one aspect of product photography. There’s much more to consider during and after production to get solid results from your visual product content. You need to consider your studio lighting, camera settings, and product styling, perhaps using props to display them in different attractive ways. But also, the editing requires your attention.
Perfecting your images in post-production
After you’ve shot new product images to use on your website, you need to do some editing in post-production to remove any blemishes and ensure consistent quality. If you lack the skills or time to give sufficient attention to your image editing, you should consider outsourcing it to a professional editing partner.
Bright River has the capacity and experience to optimize thousands of product images for e-commerce results. Our AI-automated editing solutions enable us to perform basic editing, like retouching and color correction quickly, and our skilled editors ensure the quality is always high. We can also boost your online results and, at the same time, streamline your workflow with our set of products, such as POSED and CGI.
Interested in outsourcing your image editing to Bright River? Start directly by making a free STREAM account to upload your product images for editing without delay. If your yearly image volume exceeds 2.500, we recommend scheduling a video call with our specialists to discuss the best solution for your business.