About Bright River

Innovative visual product content solutions powered by AI-driven technology combined with an amazing group of people, working together across three continents


Empowering clients with visual product content solutions

Bright River is the visual product content solutions provider of choice for many of the world’s leading e-commerce brands and retailers. Visual content solutions create rich, engaging online shopping experiences that help convert customers from browsing to purchasing, and enable studios to streamline their visual content production for fast pace product turnover.

With our end-to-end, scalable solutions, from visual product content analysis and optimization to post-production image editing and CGI creation, Bright River empowers brands and (r)etailers to increase revenue through effective online merchandising.

Established in 2006, Bright River is growing rapidly, with headquarters in Haarlem, the Netherlands, and a second head office in New York, NY. With 800+ employees in four offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.

Our vision

Online, the image is the product. The shirt, dress, chair, pillow, shampoo, or tennis racket. It’s the new home to go and see. The hotel to select for a business trip or the resort to choose for a family vacation. It’s the only tangible alternative for seeing, touching, tasting, hearing, and feeling whatever people search for. Visual product content aims to appeal to all digital senses. It is the most critical driver of digital success.


Our purpose

To increase conversion and decrease product returns:

To increase conversion is to help people find what they are looking for and what makes them happy. To decrease returns is to minimize the mind-blowing unsustainable waste of resources product return rates represent.

A complete suite of visual product content solutions


We specialize in high-volume, complex image editing. Your visual product content returned fast and ready to publish.


A great way to narrow the gap between the in-store and the online experience with perfectly edited product videos.


Guaranteed image and data quality of vendor-supplied imagery through our tried and proven workflow.


Turn product shots into high-quality on-model imagery for significantly better performance across all your e-commerce platforms.


Computer-generated interactive 3D render spins and 2D images offer limitless possibilities to engage your online shoppers


Turn your standard packshots into Mobile Ready Hero images to help online mobile shoppers find the product they need more easily.

Offices around the world

Bright River was founded in Haarlem in 2006, servicing the Dutch and Belgian markets. Today we service clients around the globe, from Scandinavia to South Africa, North- and South America, and even the Middle East and Asia. We now have offices in New York, Haarlem, Dhaka (Bangladesh) and Chennai (India). This enables us to service our clients in their own time zone and their own language.


We are hard-working professionals who know how to have fun

Join the Bright River team

Ready to help us realize visual product content in an efficient and effective way?

Trusted by the world’s largest brands, (r)etailers and key players in the creative industry

Complex image editing in large volumes requires more than just Photoshop skills. It asks for highly skilled editors, professional client support, and a well-defined and streamlined workflow. By offering just that, we have earned the trust of the biggest (r)e-tailers, brands, photographers, and agencies around the world by delivering consistent, reliable quality.

Jeroen Gerretsen
Client Director / Co-founder