In the ever-evolving world of e-commerce, businesses continuously seek innovative ways to captivate their customers and provide immersive experiences. One such advancement is the integration of 3D viewers, enabling shoppers to interact with products more engagingly and realistically. Fortunately, adding embedded links for 3D viewers to an e-commerce website is easier than ever. In this article, we will explore the simplicity of implementing embedded 3D viewers and the numerous benefits they offer businesses and customers.

Why 3D Viewers Matter

Traditional product images and videos can only convey so much about a product’s features and dimensions. As a result, they often need to provide an accurate representation of size, scale, and intricate details. This limitation can lead to uncertainty and hesitation among online shoppers, ultimately decreasing conversion rates.

However, by incorporating 3D viewers into an e-commerce website, businesses can bridge this gap and offer customers an immersive experience that closely simulates the tactile exploration of physical products. In addition, by enabling users to rotate, zoom in, and interact with products from various angles, 3D viewers provide a more comprehensive understanding of the product’s aesthetics and functionality.


The Simplicity of Adding Embedded 3D Viewers

Thanks to technological advancements and user-friendly tools, integrating embedded 3D viewers into an e-commerce website is now remarkably simple. Here’s an overview of the common steps:

  1. Choose a 3D Viewer Platform
    Several platforms offer pre-built 3D viewer solutions that can be integrated into your e-commerce website. Examples include Sketchfab, Verge3D, Three.js, and Rendered’s platform. Select a platform that aligns with your specific requirements and offers the desired level of customization. Find out more about Bright River’s Rendered platform here. 
  2. Create or Source 3D Models
    Obtain or create the 3D models of your products. These models can be made using 3D modeling software or outsourced to professionals specializing in 3D modeling. 
  3. Upload 3D Models to the 3D Viewer Platform
    Once you have your 3D models ready, upload them to the chosen 3D viewer platform. These platforms typically provide user-friendly interfaces where you can manage your models and customize their display settings. 
  4. Generate Embed Links
    After uploading the 3D models, the platform will generate embed links or codes that you can use to integrate the 3D viewers into your e-commerce website. Copy the provided embed link or code. 
  5. Embed the 3D Viewer into Your E-commerce Website
    Login to your e-commerce website’s content management system or web development environment. Many platforms require you to locate the desired product page and access its HTML or code viewin order to paste the embed link or code generated by the 3D viewer platform at the appropriate location within the page’s code. Rendered’s platform, however, makes adding these links as easy as uploading a product image to your website. Find out how easy that is  
  6. Customize and Test
    Adjust the size, placement, and styling of the embedded 3D viewer to match your website’s design. Preview the changes and perform thorough testing to ensure the viewer functions appropriately across different devices and browsers

Benefits of Embedded 3D Viewers for Ecommerce

The integration of embedded 3D viewers offers several advantages for both e-commerce businesses and customers:

1. Enhanced Customer Engagement
Interactive 3D viewers have been shown to enhance customer engagement significantly. They provide a rich and dynamic experience beyond static images, allowing customers to engage with products more deeply. Customers can manipulate the 3D model by rotating it, zooming in and out, and examining it from various angles. This level of interactivity promotes more time spent on the product page, leading to higher levels of engagement. According to a study published in the Journal of Interactive Marketing, customer engagement with 3D product presentations has enhanced their attitude towards the product and willingness to purchase it.

2. Increased Purchase Confidence
3D viewers can also drastically increase purchase confidence. By offering a realistic and immersive representation of products, these technologies allow customers to get a better feel for the product, reducing uncertainty and ambiguity. This leads to higher conversion rates and lower product return rates. A 2020 report by Shopify found that products with 3D/Augmented Reality content had a 94% higher conversion rate than products without it, showcasing the significant impact of these technologies on customer decision-making.

3. Improved Product Understanding
The ability to inspect products from every angle and zoom in on intricate details gives customers a more accurate understanding of the product’s attributes and benefits. For instance, an online shoe retailer could use a 3D viewer to showcase the shoe’s design, materials, and special features, like the cushioning or the traction of the sole. This in-depth inspection helps customers make more informed decisions, enhancing customer satisfaction and reducing the likelihood of product returns.

4. Competitive Advantage
In an increasingly competitive online retail landscape, businesses must innovate. Implementing embedded 3D viewers positions a company as a leader in technological adoption, which sets them apart from its competitors and shows a commitment to creating a customer-centric shopping experience. This can significantly enhance brand perception and loyalty. For example, ASICS, the Japanese sports equipment company, introduced 3D product views on their website, which allowed them to differentiate themselves from other sports footwear retailers and provide an interactive experience for their customers.



As the digital marketplace continues evolving, incorporating embedded 3D viewers into e-commerce platforms has become remarkably streamlined. The technology allows businesses to provide customers with engaging and immersive experiences, enhancing their interaction with products in an online environment.

By integrating this advanced visual technology, businesses can significantly enhance customer engagement, instill higher purchase confidence, and facilitate a comprehensive understanding of their products. In addition, the simple yet transformative steps involved in this implementation allow businesses to revolutionize their online product displays effortlessly.

The embrace of embedded 3D viewers does more than elevate the overall e-commerce experience—it redefines it. It positions businesses at the cutting edge, showing customers that they are pioneers in leveraging advanced visual technologies to improve the shopping journey. 

Companies adopting this technology send a clear message: they are forward-thinking, innovative, and firmly customer-centric.

As we look towards the future, using embedded 3D viewers and other immersive technologies is likely to become the standard, rather than the exception, in e-commerce. Businesses that act now will benefit from being early adopters and ensure they are ready to meet the evolving expectations of digital consumers head-on.

Ready to take the next step?

Are you ready to take the leap and revolutionize your e-commerce experience with the power of 3D viewing technology? Bright River is here to assist you on this exciting journey. As a leader in visual content solutions for e-commerce, we’re eager to show you how seamlessly this technology can be integrated into your platform, elevating your customers’ experience and setting your business apart.

Contact Bright River today to explore the possibilities and learn more about how our advanced visual technologies can benefit your business. Don’t just adapt to the future of e-commerce—be part of shaping it.