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Get the latest stories, product updates, partnership news, and upcoming events.
Get the latest stories, product updates, partnership news, and upcoming events.
Latest stories
The latest and newest in the world of visual content.
The Collaboration Between AI and Humans in Visual Content
AI has transformed the landscape of Visual Content, enabling rapid automation of complex tasks that once demanded hours of human labor. However, while AI excels at technical precision and speed, the role of human creativity is far from obsolete. The future of Visual...
3D and AR Integration: The Future of Immersive Visual Content
As digital experiences evolve, the demand for more engaging and immersive visual content grows. Visual Content is no longer confined to static 2D visuals; instead, integrating 3D modeling and augmented reality (AR) pushes the boundaries of what is possible. From...
Are your product images secretly sabotaging your online jewelry sales?
Jewelry is one of the most personal and visually-driven purchases a person can make, and customers want to be captivated by what they see. Unfortunately, many jewelry websites rely on a limited number of product photos, supplier-provided images, or low-quality...
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Visual Content Solutions
Industry insights
Technology & Innovation
Events & Partnerships
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Visual content solutions
Focuses on image editing, on-model imagery, interactive 3D, AR, and mobile-ready hero images.
A business guide to everything 3D
3D for e-commerce deploys 3D assets for online product visualization, product configuration, and VR / AR to bolster digital marketing and sales. Also called 3D commerce or Virtual commerce (vCommerce), it aims to deliver a more interactive shopping experience. Brands...
POS3D now for all wearables
With POS3D, you can transform standard product shots into on-model images. It already works wonders for clothing, but now you can also use it for other wearables like jewelry, watches, eyewear, and accessories. It even works for footwear. All you need is a basic model...
Watch the POS3D for StyleShoots Q&A session – Video
On Wednesday, November 11 at 14:30 (CEST), Jeroen Gerretsen, co-founder of Bright River joined StyleShoots' Annabelle Plueckthun for an interactive Q&A session. In case you missed it, here is your chance to watch the recording. Jeroen and Annabelle talk about what...
Industry insights
Trends, challenges, and innovations in key sectors such as fashion, real estate, furniture, and jewelry.
Are your product images secretly sabotaging your online jewelry sales?
Jewelry is one of the most personal and visually-driven purchases a person can make, and customers want to be captivated by what they see. Unfortunately, many jewelry websites rely on a limited number of product photos, supplier-provided images, or low-quality...
The future of visual content: where AI meets human expertise
The world of visual content is evolving at an unprecedented pace. As e-commerce, social media, and content creation grow, demand for high-quality, high-performing visuals increases. But what lies ahead for this space? One thing is sure: artificial intelligence (AI)...
How to Sell More Furniture Online with High-Quality Product Visual Content
In the competitive world of online furniture sales, achieving high conversion rates is challenging. With e-commerce conversion rates in the furniture sector averaging as low as 0.8%, compared to an average of 2.5% - 3% for all industries, finding effective strategies...
Technology & Innovation
Covers topics related to AI, 3D content, augmented reality, and automation in content creation.
Amazon’s big move to 3D content: Game-changer for sellers?
With Amazon phasing out 360° spins - uploading is no longer possible- and replacing it entirely with 3D content, sellers have a unique chance to enhance product listings and stand out. 3D models offer customers a more interactive and immersive experience and help...
What is Visual Commerce and why is it crucial for eCommerce success?
Visual commerce, or V-Commerce, is no longer a means of distinguishing oneself from competitors. It’s now an expected component of online shopping experiences. The rise of shoppeable content and augmented reality tools on social media platforms — including Instagram,...
The role of Visual Content in the buying journey – Alec Minnema
Introducing Alec Alec obtained his Ph.D. from the University of Groningen, focusing on researching product information's effects on conversion and eCommerce returns. He previously worked as a Lead Data Scientist at CoolBlue. He was the Principal Expert Data Science at...
Events & Partnerships
Highlights upcoming events, recaps, and partnership announcements.
Shaping the Future of Visual Content: Bright River and Orbitvu’s Dynamic Partnership
Bright River and OrbitVu are thrilled to announce a groundbreaking partnership, a union that brings together two global leaders in the Visual Content industry. This collaboration marks a significant milestone as we combine our strengths to build game-changing,...
Bright River welcomes Mentha Capital, a leading Benelux Private Equity Fund, as shareholder
We are as proud as we are excited to announce that Mentha Capital has invested in Bright River. Mentha is one of the key Benelux, tech-focussed Private Equity funds and shares our vision of Visual Product Content's ever-growing importance for e-commerce. Together with...
Introducing POS3D for StyleShoots – Video
POS3D for StyleShoots fuses photos of real models with photos of real garments to produce premium on-model imagery in a smart tech-driven workflow. It is a highly cost-efficient end-to-end solution to create premium on-model photography at scale at a fraction of the...
Case studies & success Stories
Real-life examples showcasing Bright River’s solutions and their impact on clients.
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Content Production Tips
Tips and best practices for improving workflow, efficiency, and quality in visual content production.
360 product photography: how to make it work for your business
Let’s face it, product images online offer a different experience from browsing products in a physical store. But you can provide a very engaging shopping experience by adding 360 photography to your online store. 360 product images allow customers online to see 360...
The jewelry photography guide to shine online
Looking to give your jewelry photos a touch of class for your website? It can be challenging to successfully capture the beauty of your precious products online, because it requires a different approach than, say, a pair of sneakers. With the right approach, you too...
How to take good product photos without being a professional
You've got a new product to sell, ready to put it up on your e-commerce store. But spending money on professional product photography every time would bite off more of your budget than you can chew. Hiring a photographer or buying expensive photo equipment is...
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