Help your customers find the products they need with ease
Mobile Ready Hero images increase the Visual Clarity of your product images when displayed on mobile screens. This makes it much easier for your shoppers to find the product they really need.
Double-digit conversion
Up to double-digit conversion rate increases across all mobile shopping platforms
Lower returns
Significantly fewer returns due to no more ‘accidental’ basket adds
Risk-free mobile shopping
Mitigated perceived risks of online mobile shopping
Better shopping experience
Increased customer loyalty through better online shopping experiences.
Consistent shelf appearance
A consistent digital shelf appearance for a pleasurable mobile shopping experience.
Easy to integrate
Creating MRHIs is easily integrated into your existing post-production workflow without compromising quality or turnaround times.
Make all your e-commerce platforms mobile ready
Sales uplift
Unilever tested the use of MRHIs for both food and non-food products and saw performance increases by up to 24%, compared to traditional packshots
Higher visual clarity
Visual Clarity tests show online shoppers are can recognize ‘What the product is’, ‘Which variety it is’ and ‘How much of it is there’, significantly better with MRHIs than standard packshots.
Source: University of Cambridge
http://ecommerce.inclusivedesigntoolkit.com/introduction/evidence.html
Visual clarity is key for an optimal mobile-ready shopping experience
For an online shopper to make a well-informed purchase it is essential the key elements are easy to visually recognize.
The key elements for visual clarity are also known as the 4Ws:
- Who is the brand?
- What is it?
- Which variety is it?
- hoW much is it?
Constructing the most effective Mobile Ready images
We create mobile-optimized images that will enhance the Visual clarity of your product images
Off-pack communications
Adding an off-pack size lozenge within the image frame next to the product shot.
Label zoom
Adjusting the labels by zooming in on relevant components such as logos and brand names, and removing irrelevant clutter such as ingredients or barcodes.
Product zoom
Changing the product crop and/or zoom and/or the label size on the product
Easily integrated into your current workflow
Images flow smoothly through the process, ensuring you have your images online across all your e-commerce platforms.
Martijn van Weede
Client Success Director
All there is to know about Mobile Ready Hero Images – in just 20 minutes
What better way to see mobile-ready hero images in action than to create them using your current packshots? Fill out a contact form, and we will get back to you as soon as possible to schedule a 20-minute call.
