Invest in High Quality Visuals
High-quality product images have the power to instantly grab the customer’s attention and make a strong first impression.
Invest in high quality visuals
High-quality product images have the power to instantly grab the customer’s attention and make a strong first impression.
Trusted by 1000+ brands and retailers worldwide
Trusted by 1000+ brands and retailers worldwide
74%
of online shoppers
say they need to see multiple angles of a product before they make a purchase decision.
67%
of consumers
say that the quality of a product image is “very important” in selecting and purchasing the product
69%
of online shoppers
left a page due to the lack of information / pictures
Include multiple views of a product as separate images
When online shoppers have access to detailed product visuals, they get a better understanding of its features, benefits, and quality. This instills confidence and reduces doubts, leading to higher conversion rates.
Moreover, providing comprehensive views of the product before purchase decreases the likelihood of returns. By showcasing your product from every angle, you can significantly reduce return rates.
Did you know?
Shoppers aged 18-24 and 35-44 expect 8 images and 4-5 videos for each product.
Provide images that showcase all color options
Drive More Traffic to Your Website
When customers search for a product, they don’t just type in generic terms like ‘couch.’ Instead, they refine their search by adding specifics like color, size, and material. Including variations such as size, color, and material ensures that your product reaches more customers based on their search intent.
Offer Your Customers Options
Displaying product variations can boost sales. If a particular color is out of stock but another is available, customers may opt for the alternative rather than leaving your page due to stock unavailability.
Did you know?
95% of survey respondents said that color was their number one factor when choosing to purchase an item online.
Enable zoom so your customers
can see the details
The zoom feature allows customers to examine specific parts of a product more closely, whether it’s a branding element like a logo or a design element such as a drawer or a specific section of a couch. This functionality is especially critical for highly detailed items
Did you know?
9% sales increase by enlarging product in images.
Enhance product insights with real-life scenarios
Traditional Studio Rooms
Offering context is essential for providing online shoppers with the necessary information to make informed purchases. Showcasing furniture products in rooms is crucial for providing this context.
Lifestyle Renders
Even without access to a studio with room settings, you can still place your products in contextual scenes, such as furnished rooms, to depict realistic usage scenarios. Lifestyle renders play a vital role in helping customers visualize products within real-life settings, boosting appeal and perceived value.
Did you know?
42% of users will attempt to gauge the overall scale and size of a product from its product images
Include multiple views of a product as separate images
When online shoppers have access to detailed product visuals, they get a better understanding of its features, benefits, and quality. This instills confidence and reduces doubts, leading to higher conversion rates.
Moreover, providing comprehensive views of the product before purchase decreases the likelihood of returns. By showcasing your product from every angle, you can significantly reduce return rates.
Did you know?
Shoppers aged 18-24 and 35-44 expect 8 images and 4-5 videos for each product.
Provide images that showcase all color options
Drive More Traffic to Your Website
When customers search for a product, they don’t just type in generic terms like ‘couch.’ Instead, they refine their search by adding specifics like color, size, and material. Including variations such as size, color, and material ensures that your product reaches more customers based on their search intent.
Offer Your Customers Options
Displaying product variations can boost sales. If a particular color is out of stock but another is available, customers may opt for the alternative rather than leaving your page due to stock unavailability.
Did you know?
95% of survey respondents said that color was their number one factor when choosing to purchase an item online.
Enable zoom so your customers
can see the details
The zoom feature allows customers to examine specific parts of a product more closely, whether it’s a branding element like a logo or a design element such as a drawer or a specific section of a couch. This functionality is especially critical for highly detailed items
Did you know?
9% sales increase by enlarging product in images.
Enhance product insights with real-life scenarios
Traditional Studio Rooms
Offering context is essential for providing online shoppers with the necessary information to make informed purchases. Showcasing furniture products in rooms is crucial for providing this context.
Lifestyle Renders
Even without access to a studio with room settings, you can still place your products in contextual scenes, such as furnished rooms, to depict realistic usage scenarios. Lifestyle renders play a vital role in helping customers visualize products within real-life settings, boosting appeal and perceived value.
Did you know?
42% of users will attempt to gauge the overall scale and size of a product from its product images
Maximize your product visuals without breaking the bank
Ever thought about expanding your product image library without the expense of traditional photoshoots? Virtual photography offers the ideal blend of photography and 3D technology, delivering stunning, photo-realistic product imagery at a fraction of the cost
Be consistent with layout, background, and quality
Consistency across Product Category Pages and Product Detail Pages is essential for creating a smooth shopping journey for your customers. Inconsistent shopping interfaces and product imagery not only harm the customer experience but also tarnish your brand image.
Maintaining consistency enables effortless browsing and navigation through your product range, enhancing the likelihood of customers finding what they need.
Editing supplier assets or vendor images to align with your website’s overall look and feel is crucial to upholding consistency and reinforcing your brand identity.
Did you know?
56% of consumers say they would be more likely to buy a product from an online store if the product images were better.
Use a light, white, or neutral background
Highlighting the Product
Using a white, light, or neutral background for product images directs attention squarely to the focal point of the shot, ensuring the product takes center stage without distractions.
Enhanced Shopping Experience
Light or neutral backgrounds promote effortless browsing, fostering a smoother shopping experience. Colored backgrounds on Product Category Pages can create visual clutter, potentially detracting from the browsing experience and affecting customer satisfaction.
Did you know?
56% of online shoppers say they would not buy from a website if it had poor product photos.
Use a light, white, or neutral background
Highlighting the Product
Using a white, light, or neutral background for product images directs attention squarely to the focal point of the shot, ensuring the product takes center stage without distractions.
Enhanced Shopping Experience
Light or neutral backgrounds promote effortless browsing, fostering a smoother shopping experience. Colored backgrounds on Product Category Pages can create visual clutter, potentially detracting from the browsing experience and affecting customer satisfaction.
Did you know?
56% of online shoppers say they would not buy from a website if it had poor product photos.
Make images accurately represent the product
If your product photos fail to accurately depict the true color of your product, customers may be disappointed upon receiving their purchase. Dissatisfaction with the color often leads to higher return rates.
To mitigate this issue, color correction of your product photos is essential. This involves adjusting the colors in your photos to align more closely with the true colors of your products, ensuring a more accurate representation.
Did you know?
22% of people who regularly return products say that the main reason for doing so is the difference between product photos and the actual product.
Increase your studio output without compromising quality
Discover how the perfect combination of our industry-leading AI-powered image editing automation and highly skilled editors can help you increase your studio output. Fast, consistent quality, regardless of complexity or volume.
All the image editing skills you need
Background removal
Ai-driven background removal for high quality and instant results. Products are isolated within seconds
Recoloring
Show every available colour using our extremely efficient recolouring workflow.
Masking
Particularly useful for removing an object from its background when the edges are ‘fuzzy” like hair, fabrics, or fur.
Retouching
Create perfect product imagery by removing scratches and blemishes, reducing wrinkles and creases, fixing the positioning, adding symmetry etc.
Shadow / Reflection
Portray your images as natural as possible by preserving natural shadows, or adding drop shadows and/ or reflections.
Colour Correction
We correct colour values and any colour dispositions, to ensure colour consistency across your entire product catalog.
Jeroen Gerretsen
Visual Content (3D, Image, Video) Production & Optimisation Expert
Book a call to elevate your Brand with high-quality images
High-quality product images can captivate your customers at first glance. Let us show you how our solutions can enhance your brand’s impact. Book a call with us today and make every first impression count
