We believe that the foundation of e-commerce success is built on four pillars. The first is a solid SEO/SEA strategy backed by strong branding to generate traffic. Next, you’ll need a well-designed User Interface to offer an engaging User Experience. Thirdly, the Product Offer has to be just right. And finally, you need a strategy for your visual content optimisation.
In most cases, the first three pillars are the result of data-driven decisions and subject to constant testing and improvement. It often remains a challenge to make decisions regarding visual content based on solid research data. With the introduction of the VCO platform, Bright River offers an efficient way to start optimising the visual content on your e-commerce site without relying on aesthetics alone.