ABOUT
Tanguay, a BMTC Group division, employs over 1,000 staff across 25 Canada-based stores and an e-commerce platform. Since the 1960s, Tanguay has been offering furniture, home appliances, mattresses, and electronics with a commitment to quality, affordability, and superior customer service.
INTRODUCTION
Tanguay and Bright River have joined forces to optimize the 3D asset creation process. With the help of Bright River’s advanced Rendered platform, creating and managing 3D content has become effortless.
THE
CHALLENGE
Tanguay’s reliance on a costly $400,000 scanning machine, essential for creating their 3D assets, placed a significant strain on its budget. The complex and time-intensive scan-based workflow compounded the challenge, hampering efficiency and flexibility. The need for rapid yet precise 3D assets is paramount to enhancing the customer experience in its 3D configurator and meeting the dynamic demands of the furniture market.
THE
SOLUTION
Tanguay partnered with Bright River to restructure their 3D asset creation process in pursuit of efficiency. Bright River’s innovative approach leverages Tanguay’s existing product photos to craft high-quality 3D representations, eliminating the need for a costly scanning machine.
This collaboration results in a streamlined workflow, bypassing the complexities of the scanning process and allowing for quicker turnaround times. Bright River’s methodology ensures the 3D assets are lightweight for real-time use without compromising detail and quality, all achieved with accelerated production times.
RESULTS & BENEFITS
Tanguay’s strategic shift to Bright River’s solution results in substantial cost savings, allowing for reallocating resources to other critical areas of their business and freeing up additional studio space and time. The overhauled workflow significantly reduces the time required to create 3D assets, allowing Tanguay to update and expand their 3D configurator offerings more frequently.
The configurator’s performance shows remarkable improvements, with faster loading times and seamless interactivity that enriches the customer experience. Ultimately, Tanguay’s enhanced ability to produce 3D assets at scale across diverse product categories significantly improves customers’ capacity to visualize a much broader range of products through its sophisticated 3D configurator.
“enhanced ability to produce 3D assets at scale across diverse product categories“
LOOKING FOR A BETTER & FASTER WAY
FOR YOUR 3D MODELS?