In today’s competitive e-commerce landscape, the demand for engaging visual content is greater than ever, placing pressure on production teams to deliver high-quality visuals at scale. The Bright River and Orbitvu integration streamlines the process from capture to post-production to publishing, connecting advanced automated capturing technology with AI-driven workflows. This partnership enables teams to quickly and efficiently create everything from product images to interactive 3D viewers with AR, allowing brands to meet high demand while maintaining a seamless workflow.
About Bright River and Orbitvu
Bright River provides e-commerce brands with comprehensive visual content solutions, specializing in Interactive 3D, Augmented Reality (AR), and high-quality AI-driven post-production editing. Orbitvu [[add link]] brings automated imaging capabilities that transform how brands create product visuals. By connecting these services, users can now upload images directly from Orbitvu Station to Bright River’s Stream and Rendered platforms, creating a complete range of high-impact visuals quickly and efficiently.
Key features of the integration
This integration enables direct uploads of captured images from Orbitvu Station into Bright River’s Stream and Rendered services:
Stream [[add link]]: Upload still images directly from Orbitvu Station to access Bright River’s AI-driven post-production workflow, simplifying the process of refining product images with complete control over each step.
Rendered: [[add link]] Seamlessly transform still or 360° images into interactive 3D viewers with AR, making creating immersive content that captivates and engages your audience easier than ever.
Why this integration matters for e-Commerce
- Boost conversion with interactive content
Today’s customers expect more than static images. With the Orbitvu-Bright River integration, e-commerce brands can now leverage a full range of visual content—from high-quality photos to 3D models and AR experiences—allowing customers to interact with products in their own space. This dynamic approach not only increases engagement but also boosts conversion rates and reduces return rates by providing a more accurate and engaging product view.
- Efficient, hands-on post-production
Bright River’s Stream simplifies post-production by handling repetitive tasks like retouching and background removal through an AI-driven workflow while skilled editors oversee quality at critical stages. This combination of automation and expert review delivers high-quality, consistent visuals at scale, supporting the professionals responsible for creating modern, captivating visual content for e-commerce.
- Capture. Optimize. Publish: Seamless workflow for faster turnaround
With this integration, content teams can effortlessly capture, optimize, and publish a full range of product visuals directly from Orbitvu machines to Bright River’s post-production services. This synergy between automated imaging and Bright River’s powerful workflows enables faster turnarounds, a more controlled content pipeline, and greater efficiency.
Looking to the future of e-commerce content
The Orbitvu and Bright River integration exemplifies a shared commitment to innovation and efficiency in e-commerce. Together, we’re focused on helping brands transform product visuals into engaging, interactive experiences that captivate audiences and drive sales. This partnership will continue to evolve with new features and capabilities that further enhance workflow and deliver exceptional value to our clients.
Want to know more?
Want to learn how this integration can benefit your brand? Schedule a quick call to discover how this integration can streamline your visual content production!
About Orbitvu
Orbitvu drives market innovation with cutting-edge automated product photography solutions designed to meet the needs of diverse industries—from jewelry and fashion to automotive and electronics. With over 20 years of experience in in-house R&D and production, Orbitvu has earned clients’ trust across 50+ countries. Their expansive product range and showroom presence in cities like London, Berlin, Barcelona, and Paris showcase Orbitvu’s technology to elevate professional photography standards, making modern, high-quality visuals accessible to businesses worldwide.
Martijn van Weede
Client success director