Amazon’s big move to 3D content: Game-changer for sellers?

With Amazon phasing out 360° spins – uploading is no longer possible- and replacing it entirely with 3D content, sellers have a unique chance to enhance product listings and stand out. 3D models offer customers a more interactive and immersive experience and help reduce return rates by providing a clearer view of products. Additionally, the flexibility of 3D assets enables brands to create diverse visuals without reshoots, streamlining content creation while boosting conversion rates. This transition offers a powerful tool for improving customer engagement and satisfaction. 

Why this shift matters for your business

1. Stand out in the marketplace

3D content is a powerful tool for differentiated products. The ability to showcase your product from all angles, highlight specific features, and integrate AR elements makes for a unique shopping experience. Customers are more likely to engage with a product they can virtually explore, which drives conversions. Products with 3D models have been shown to achieve higher conversion rates than those without, making it a tried-and-true way to set your brand apart from the competition.

2. Flexibility in visual content creation

Once your product is designed in 3D, the possibilities become limitless. Unlike traditional photography, which locks you into specific angles or lighting, 3D assets allow you to create multiple visuals, including close-ups, product videos, and lifestyle images, without needing another photoshoot. This adaptability saves time and provides consistency across all platforms, giving you a versatile visual toolkit.

3. Lower return rates and customer satisfaction

Reducing return rates is crucial for online sellers, and 3D models can help achieve this. When customers can interact with a product, examine it closely, and see how it fits into their space using AR, they make more informed decisions. This reduces the likelihood of returns, which leads to lower operational costs and happier customers. Products featuring 3D content have a 22% lower return rate than traditional images.

4. Immersive customer experience

3D models offer an interactive way for customers to explore products. Whether zooming in for details or using AR to visualize a product in their environment, the shopping experience becomes more engaging. Customers feel more confident about their purchase when they can interact with a product in this way, similar to seeing it in-store.

Seamless transition to 3D with Bright River

Transitioning to 3D content may feel daunting. However, the creation process is much easier than many people think. You can use existing product images and turn them into highly accurate 3D models; no reshoots required. Once created, these models can be effortlessly integrated into your Amazon listings, offering a new level of engagement and boosting customer confidence on the world’s biggest online e-commerce platform.

How the process of creating 3D assets for Amazon works

Whether you have a small product range or an extensive catalog, the process is simple, efficient, and scalable.

Here’s how it works:

1. Product data submission: Sellers provide the necessary reference data, such as the Amazon Product Detail Page (PDP) URL or product images.
2. 3D asset creation: We create accurate digital twins based on the reference data, ensuring the 3D models reflect the real-world product.
3. Seamless publishing: Your new 3D assets will be directly uploaded to Amazon, enhancing the product page with interactive and visually appealing content.

Want to know more?

Are you interested in how 3D content can enhance your Amazon listings? Contact us today to schedule a demo and see how Bright River’s solutions can help you create an immersive shopping experience. 

Did you know?

Since 2021, Bright River has been creating high-quality 3D assets for the Amazon platform, working with over 1,600 brands and retailers worldwide to elevate product presentations. In October of this year, we became an official Preferred 3D Content Supplier for Amazon, a designation that reflects Amazon’s strict vetting process and high standards. This recognition ensures that we consistently deliver top-tier services. As part of the Amazon Service Provider Network (SPN), we help businesses seamlessly integrate 3D solutions into their Amazon listings, boosting customer engagement and driving sales.