The world of visual content is evolving at an unprecedented pace. As e-commerce, social media, and content creation grow, demand for high-quality, high-performing visuals increases. But what lies ahead for this space? One thing is sure: artificial intelligence (AI) will play a critical role in shaping the future of visual content, blending seamlessly with human trained eye and experience to drive new advancements. In this post, we explore key trends that will define the future of visual content.
AI as the backbone of visual content
AI has already started transforming visual content, and its influence is only set to grow. Tasks that once required hours of manual labor—such as background removal, color correction, and even complex retouching, are now being automated with the help of AI-powered tools. These tools speed up editing and ensure greater consistency across thousands of images.
For instance, AI can now analyze product images to detect and remove imperfections like wrinkles, blemishes, and even fly-away hair with precision, which previously required significant human effort. This capability can reduce a team’s workload from hours of editing to mere minutes.
AI’s ability to learn and adapt is a game-changer for ensuring consistent quality in editing and retouching product images. Using machine learning techniques, AI can replicate decisions that once required human input, such as adjusting lighting, correcting colors, removing blemishes, or applying specific filters with precision. This means an entire batch of photos can receive uniform edits and retouching, ensuring a flawless and professional look across all images. The result? Faster workflows, reduced manual effort, and increased productivity—all while maintaining high standards in image quality.
Example: AI in action
For example, automated background removal for both human figures and objects. Bright River’s AI-powered tools can swiftly remove backgrounds from thousands of product images, ensuring a consistent, clean look across all visuals, as e-commerce platforms require. This automation allows editors to focus on more intricate tasks, such as retouching fine details or enhancing product features, while maintaining high efficiency and quality.
The efficiency of outsourcing and AI-driven production
As the demand for high-quality visuals grows, outsourcing specific parts of the content production process has become an essential strategy for many brands. Outsourcing becomes even more powerful when combined with AI-driven tools, enabling companies to scale rapidly and handle large volumes of content efficiently.
Consider this. A product shoot is uploaded instantly to an AI-powered editing workflow that automatically applies background removal, cropping, lighting adjustments, and retouching. This allows human editors to focus on quality control and creative refinements. The process is completed much faster than traditional workflows, enabling e-commerce brands to upload fresh product imagery quicker than ever.
While AI dramatically enhances efficiency and speed, the human expert’s ability to ensure quality, solve complex issues, and handle exceptions makes this combination powerful. AI can streamline bulk processes, but it’s the human touch that addresses nuanced details, oversees creative decisions, and solves unexpected challenges. The synergy between AI’s precision and human oversight ensures that brands speed up production and maintain the high quality needed to stand out in a competitive market.
Outsourcing accelerates production and enhances consistency. Whether it’s fashion, furniture, or consumer goods, AI ensures uniform edits across large batches of images, reducing manual intervention. By pairing AI automation with human expertise, brands can meet tight deadlines without compromising quality.
Important takeaways
- AI as a key enabler for faster, consistent workflows: AI is revolutionizing visual content creation by automating essential editing tasks like background removal and color correction. This significantly speeds up the production process while ensuring uniformity across large batches of images, making high-quality results achievable in less time.
-
Maximizing productivity through AI-human collaboration: AI efficiently automates repetitive and time-consuming tasks, enabling human experts to focus on higher-value activities like quality control, creative problem-solving, and final refinements. This collaboration between AI and human expertise accelerates workflows, ensures consistency, and maintains the highest standards, resulting in exceptional visual content without sacrificing precision or creativity.
- Scaling visual content production with AI and outsourcing: By leveraging AI-driven workflows and outsourcing strategies, brands can efficiently manage high volumes of content. AI ensures consistency, while human experts fine-tune details, maintain quality, and tackle unique challenges that require a more creative or strategic approach
Want to know more?
If you’re interested in exploring how AI can transform your visual content production or want to learn more about the future of visual content, we’d love to chat. Get in touch with us for more insights and tailored solutions to elevate your content creation process!
Martijn van Weede
Client Success Director