Bright River receives investment from Pride Capital Partners, (formerly known as Main Mezzanine Capital) to enable ambitious growth in visual content optimization

New York, NY, and Amsterdam, Netherlands – February 12, 2019: Bright River, recognized as a global leader in visual content solutions for e-commerce brands, announced today that it has received substantial investment in the form of a mezzanine loan from Pride Capital Partners to realize its ambitious growth strategy. The investment will enable them to make significant leaps in bringing innovative, data-driven visual content optimization (VCO) solutions to market.

“Visual content optimization plays a critical role in e-commerce by influencing and generating consumer confidence and buying intention,” said David Jonkers, CEO and co-founder of Bright River. “We are thrilled to be able to bring visual product content to the next level and beyond with this investment.”

Bright River is committed to offering visual content optimization that is data-driven by leveraging the most cutting-edge technologies available to e-commerce worldwide. The company plans to use the Pride Capital Partners investment in three main areas:  3D product visualization; automation of image editing using machine learning; and advanced visual content optimization (VCO).

“Visual product content is an area where there is enormous growth potential for e-commerce,” said Lars van ‘t Hoenderdaal, managing partner at Pride Capital Partners. “We found Bright River’s plans to enable brands to make data-driven decisions using visual content well-positioned to lead this growth. We’ve been consistently impressed with their vision for visual content optimization, their management team and their notable global client portfolio.”

“While we’ll be sharing more of our plans at a later date, I will say that we are making significant strides in applying advanced and emerging technologies to image editing, 3D product presentation, and data-driven decision making,” hints Jonkers. “There are exciting things on the horizon and this is a space to watch.”


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About Bright River

Bright River helps online (r)etailers optimize their visual product content mix, enabling them to create rich, engaging online shopping experiences that result in higher conversions and lower return rates. E-commerce success increasingly depends upon visual content optimization (VCO). Bright River applies machine learning and advanced technologies to increase efficiency in image editing, video editing, and 3D modeling.

Bright River was established in 2006 and is headquartered in Haarlem, the Netherlands with a second head office in New York, NY. With 750 people employees in five offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.

For more information about Bright River, please visit

For press and media inquiries, or to learn more about VCO, please contact Susanne Roelle:, +31 (0)23 542 1530


About Pride Capital Partners
Pride Capital Partners is a specialized private debt company, formerly known as Main Mezzanine Capital, the financing activity of Main Capital Partners. Pride Capital Partners provides mezzanine funding to profitable and growing companies in the software and ICT market in the Benelux and DACH region. Active companies in the portfolio are for example OnGuard, KAIROS, COYO, DataManagement Professionals and Spotzer. For more information, please visit