E-commerce businesses scaling content production benefit from technology platforms embracing “open ecosystem” vision

New York, NY, and Amsterdam, Netherlands – April 3, 2019: Bright River, a global leader in end-to-end visual product content solutions for e-commerce, announced its integration partnership with Capture Integration’s ShotFlow, offering more scalability to photo studios serving the e-commerce industry.

High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers across many channels and platforms.

Bright River’s STREAM platform brings high-quality, scalable product image editing to e-commerce companies, allowing them to richly and accurately merchandise product offerings even at a high turnover rate. Likewise, the ShotFlow platform automates the production process for high volume photo production studios, including automatically tagging photo and video assets with rich metadata at the point of capture, creating “smarter assets.”

The Bright River and ShotFlow application-based integration enables ShotFlow users to automatically send their images to Bright River directly from their studio management software, and receive them back at their location of preference. In addition to file automation, critical production information including styling and retouching notes can now travel within the asset to inform the Bright River post-production team. This integration enables seamless workflow, greater scalability, reduction of errors and a consistently high-quality visual content output.

“The partnership is in line with Bright River’s vision for an open ecosystem for e-commerce, enabling our customers to choose from best-in-class technology platforms that best suit their needs,” said David Jonkers, CEO of Bright River. “We’re thrilled to provide an integration to ShotFlow, which we believe will continue to help brands overcome the workload challenges that producing more visual content in an increasingly faster turnaround involves at lower cost.”

“Visual content production is crucial in e-commerce, and Bright River has always pioneered new ways to serve the leading retail, fashion and apparel brands,” said Eric Fulmer, VP of Operations and Strategic Growth at Capture Integration. “Their commitment to applying cutting-edge technology to visual content, and their dedication to automating and improving crucial content workflows, makes Bright River an ideal integration partner.”

 

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About Bright River
Bright River is the visual content solutions provider of choice for many of the world’s leading e-commerce brands and retailers. Visual content solutions create rich, engaging online shopping experiences that help convert customers from browsing to purchasing, and enable studios to streamline their visual content production for fast pace product turnover.

With their end-to-end, scalable solutions, from visual product content analysis and optimization to post-production image editing and CGI creation, Bright River empowers brands and (r)etailers to increase revenue through effective online merchandising.

Established in 2006, Bright River is growing rapidly with headquarters in Haarlem, the Netherlands and a second head office in New York, NY. With 750 employees in five offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.

To learn more about Bright River, please visit bright-river.com.

Media contact: Susanne Roelle, susanne.roelle[at]bright-river.com, +31 (0)23 542 1530, Media kit

 

About ShotFlow
ShotFlow is an “operating system” for the modern, high volume photo production studio. Now brands and their studio partners can optimize visual content production like never before, by eliminating spreadsheets and integrating other data sources to the production workflow.

For more information about ShotFlow, please visit shotflow.com

 

About Capture Integration
Capture Integration (CI) was founded in Atlanta in 2004 to serve the needs of the photography industry through sales, service, and rental of the highest quality photographic products. As the digital revolution continued to fundamentally alter the photography industry, CI responded by developing unique photographic solutions for advanced digital imaging workflows. Today, Capture Integration is internationally recognized as the leader in

their field and the partner of choice for the most demanding photographers and studios around the world. This dedicated team of experts is now the benchmark of how business should be conducted in our evolving digital imaging marketplace.

For more information about Capture Integration, please visit captureintegration.com

Bright River and StyleShoots offer cloud-based integration to automate connection between production and image editing

New York, NY, and Amsterdam, Netherlands – March 21, 2019: In continuing its ambition to provide the most efficient and effective visual content solutions to the global e-commerce industry, Bright River announced today that it will be offering seamless integration with Dutch-based StyleShoots, the industry leader in studio automation solutions.

Generating high-quality visual product content in large volumes poses a challenge for e-commerce brands and retailers. The cloud-based integration, which will connect Bright River’s own efficient image editing and post-production platform, STREAM, seamlessly with StyleShoots’ automated photo- and video production equipment, is expected to offer photo studios an easy, reliable one-stop-shop for combined photo production and post-production.

“The bridge between point-of-capture and post-processing should be as seamless as possible. StyleShoots’ production automation and Bright River’s high-quality, optimized image editing are both top-choice services for photo studios,” said Maurits Teunissen, CEO of StyleShoots. “Now, files travel seamlessly between the two stages of the photo studio’s workflow, enabling an easier and more efficient process.”

The integration with StyleShoots marks the latest of several key integrations with best-in-class, leading production outfits which enables Bright River to offer the most robust, user-friendly suite of e-commerce merchandising solutions related to visual product content in the industry.

“Both Bright River and StyleShoots are committed to automating processes for photo studios in a way that does not sacrifice quality and is still consistent with their customers’ styles and brands,” said David Jonkers, CEO at Bright River. “There was no question that a cloud-based integration would make production and post-production efficient from end-to-end for our mutual customers.”

 

From left to right: Maurits Teunissen, CEO at StyleShoots and David Jonkers, CEO at Bright River.

 

About Bright River

Bright River is the visual content solutions provider of choice for many of the world’s leading e-commerce brands and retailers. Visual content solutions create rich, engaging online shopping experiences that help convert customers from browsing to purchasing, and enable studios to streamline their visual content production for fast pace product turnover.

With their end-to-end, scalable solutions, from visual product content analysis and optimization to post-production image editing and CGI creation, Bright River empowers brands and (r)etailers to increase revenue through effective online merchandising.

Established in 2006, Bright River is growing rapidly with headquarters in Haarlem, the Netherlands and a second head office in New York, NY. With 750 employees in five offices across three continents globally, Bright River serves customers worldwide with a strong foothold in the United States.

For more information about Bright River, please visit bright-river.com.

For press and media inquiries, please contact Susanne Roelle: susanne.roelle[at]bright-river.com, +31 (0)23 542 1530

 

About StyleShoots

StyleShoots was founded to simplify one of the most critical parts of fashion e-commerce – product photography – by designing and manufacturing the world’s first all-in-one photo machines for fashion.

In 2011 the company’s first product StyleShoots Horizontal revolutionized flat photography. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. In 2017, StyleShoots Live was launched to redefine live model photography with easily captured lifestyle stills and video without the need for a camera crew. StyleShoots’ products are the result of Dutch engineering, Danish design philosophy and a fascination with sleek, useful technology. In 2018, the company launched Eclipse – the all-in-one automated machine for footwear and small accessories that produces cinematic, fully edited videos in minutes alongside crisp stills of products.

Fashion brands and online retailers around the world use StyleShoots as their in-house photo equipment, including Boohoo.com, George at ASDA, Zalando, Zulily, Toys”R”Us, and more.

For more information about StyleShoots, please visit styleshoots.com.